top of page

Podcast Format: how to tell a story, choosing the right format.

Podcast Format

When considering how to tell a story through a podcast, choosing the right format is paramount. Each format offers a unique way to engage with your audience and present your content. Let's explore these options more closely to understand their strengths and considerations:

1. Conversational Format

  • Description: This format can range from solo episodes where the host engages directly with the audience to interviews or discussions among friends or experts.

  • Strengths: It's relatable and creates a personal connection with the audience. The informal nature can make listeners feel like they’re part of the conversation.

  • Considerations: Requires engaging speakers and, if including guests, good chemistry among participants to keep the conversation flowing and interesting.

2. Narrative Format

  • Description: Involves storytelling, where the host narrates a story or explores complex issues, often weaving in interviews and other voices to enrich the narrative.

  • Strengths: Highly engaging and can be very compelling when done well. Good storytelling can captivate an audience, making complex topics accessible and interesting.

  • Considerations: This format demands significant research, scripting, and editing to ensure the story is coherent, engaging, and well-paced.

3. True Crime (Misinterpreted as "Real Crime", "Genre", "Deliberate Forgery")

  • Description: Focuses on real-life criminal cases, often exploring them in-depth over one or more episodes. It’s a subgenre of narrative podcasts but with a specific focus on crime stories.

  • Strengths: Extremely popular and can attract a dedicated audience. The suspense and real-life aspect keep listeners hooked.

  • Considerations: Requires thorough research and ethical storytelling to respectfully handle sensitive subjects. There's a responsibility to present facts accurately and consider the impact on those involved or affected by the cases.

4. Fiction

  • Description: These are entirely made-up stories, ranging from serialized narratives to standalone episodes. This format allows for creative freedom in storytelling.

  • Strengths: Offers endless possibilities for storytelling, world-building, and character development. Can attract listeners interested in immersive story experiences.

  • Considerations: Demands strong writing, voice acting, and sound production skills to convincingly bring the fictional world and characters to life.

Choosing the Right Format

When deciding on the format, consider these factors:

  • Your Content: What are you passionate about? Your format should complement the story you want to tell or the information you want to share.

  • Your Skills: Assess your strengths. Are you a compelling storyteller, or do you excel in conversational dynamics?

  • Your Audience: Consider what your target audience prefers. Different demographics might lean towards different formats.

  • Your Resources: Some formats require more time, research, and production effort. Ensure you have the resources to consistently produce quality content.

In summary, the format you choose plays a critical role in how your story is told and received. It should align with your content goals, personal or team strengths, audience preferences, and available resources. Whether it's through engaging conversations, compelling narratives, thrilling true crime investigations, or imaginative fiction, the right format can significantly enhance the storytelling experience and listener engagement.

13 views0 comments

Recent Posts

See All


bottom of page