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How do I find heroes for a podcast?

Updated: Apr 7

Finding the right guests for your podcast can significantly impact its success, engaging your audience with compelling stories and expert insights. Here's a strategic approach to discovering and inviting podcast guests:


Podcast heroes


1. Define Your Ideal Guest Profile

  • Topic Relevance: Ensure potential guests have expertise or experiences directly related to your podcast theme.

  • Audience Appeal: Consider guests who would resonate with your target audience, whether through their professional credentials, personal stories, or entertainment value.

  • Diversity: Aim for various voices to keep your content fresh and inclusive.

2. Utilize Your Network

  • Personal Contacts: Start with your circle. Friends, family, and colleagues may either be perfect guests or can introduce you to potential candidates.

  • Professional Networks: Leverage LinkedIn and other professional networks to find experts in the field you’re focusing on.

3. Harness Social Media

  • Keyword Searches: Use keywords and hashtags related to your podcast theme to find individuals actively discussing relevant topics.

  • Groups and Forums: Join Facebook groups, Reddit communities, and LinkedIn groups where potential guests might interact.

  • Direct Engagement: Post a call for guests, outlining the type of stories or expertise you seek. Engage with users who express interest or offer suggestions.

4. Explore Podcast Guest Platforms

  • Podcast Guest Networks: Platforms like Podcast Guests, Podcaster Connect, and MatchMaker.fm specializes in connecting podcast hosts with potential guests.

5. Attend Events and Conferences

  • Industry Gatherings: Attend conferences, workshops, and seminars related to your podcast theme. These can be excellent places to meet potential guests in person.

  • Virtual Events: Don’t overlook webinars and online conferences, which have become more prevalent and accessible.

6. Research Publications and Media

  • Authors and Experts: Look for authors who have recently published books or articles on relevant topics. They might be looking for platforms to promote their work.

  • Journalists and Bloggers: Individuals who write or report on your podcast's subject matter can provide valuable insights and are often open to discussion opportunities.

7. Reach Out Effectively

  • Personalized Invitations: When contacting potential guests, personalize your message. Show that you’re familiar with their work and explain why they’d be a great fit for your podcast.

  • Clear Value Proposition: Highlight what’s in it for them, whether it’s promoting their latest project, reaching a new audience, or sharing a passion.

  • Professionalism: Be clear about the commitment required, including time, format, and content expectations.

8. Follow Up Respectfully

  • Persistence: If you don’t hear back, it’s okay to follow up once or twice, but always be respectful of the potential guest’s time and interest level.


Finding podcast guests is a mix of strategy, networking, and research. By casting a wide net and leveraging various platforms and connections, you can uncover fascinating guests who will enrich your podcast and captivate your audience. Remember, the key to a successful podcast isn’t just finding guests but finding the right guests who add value, share engaging stories, and resonate with your listeners.

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